2019 Event Sponsors

The Up North Fondo & Tour is so fortunate to have the support of leading businesses in northern Michigan. Their willingness to donate their time, money, and energy to create such a special event for our community shows their investment in the lives and wellbeing our those lucky enough to live in the Benzie area. Be sure to support our event partners throughout the year to show our appreciation!


Iron Fish Distillery

Located in Thompsonville, Iron Fish is as unique as the craft spirits they create. Their operation, housed on a reclaimed farm founded in the 1890s, is a self-supporting with one vision in mind; creating exceptional spirits from the ground up. Check out their website today, and stop by the distillery after your ride in June!

Crystal Mountain

Locals know that Crystal Mountain is the epitome of the northern Michigan lifestyle. From cross-country and downhill skiing and snowboarding in the winter, to world-class mountain biking and cycling in the summer, Crystal Mountain is the perfect year-round getaway for anyone looking to experience northern Michigan as it’s meant to be. Be sure to check out room rates to make a weekend of your trip to the mountain this summer.

Pro tip: A day pass to their spa is the perfect way to recover from the Up North Fondo and Tour!


As your community grocer for decades, you may not have realized just how big of a supporter of cycling and sport Meijer has been for over twenty years. From supporting 5Ks to half-marathons across the state, Meijer has also been a huge supporter of both the Summer and Winter State Olympics that take place in Grand Rapids. Meijer has brought the same enthusiasm and support to our fundraising event, and their contribution has made this event the impactful charity effort it’s become.